St. Louis Cardinals – Official Partner of Bet365

The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. The team competes in the National League of Major League Baseball and plays its home games at Busch Stadium. The club was founded in 1882 and adopted the Cardinals name in 1900. It is the oldest Major League team located west of the Mississippi River. The Cardinals have won 11 World Series titles, second only to the New York Yankees. The club has produced such legendary players as Stan Musial, Ozzie Smith, Albert Pujols, and Yadier Molina. Thanks to a strong fan base and a long tradition of success, the team is one of the most recognizable in American sports.

Bet365 and the St. Louis Cardinals first announced a multi-year partnership in March 2025. As part of the deal, Bet365 became the Cardinals’ official partner for mobile sports betting. The Cardinals were one of the key supporters of the campaign that led Missouri voters to legalize sports betting in November 2024.
Bet365 launched its operations in Missouri in December 2025. The St. Louis Cardinals partnership gave the bookmaker immediate access to one of the most loyal fan bases in baseball. Bet365 also secured naming rights to the visitors’ lounge inside the stadium and sponsorship of the Cardinals’ starting lineups during games.
In February 2026, the parties expanded the agreement. Bet365 became the title sponsor of Cardinals.TV, which is now officially renamed Cardinals.TV presented by bet365. This expansion allowed for the placement of bet365 branding in all live broadcasts of regular-season games produced by the club.
The first regular-season game broadcast under the new agreement took place on March 26, 2026, when the Cardinals opened the season at Busch Stadium with a game against the Tampa Bay Rays. Trip Stoddard, head of business development at Bet365, said the company chose the Cardinals because of their rich history and close connection with sports fans in Missouri.

The St. Louis Cardinals official partner has won 11 World Series championships, making them the second-most successful franchise in MLB history. The team won titles in 1926, 1931, 1934, 1942, 1944, 1946, 1964, 1967, 1982, 2006, and 2011. The team has appeared in the World Series 19 times and won the National League championship 23 times. It has also won 15 division titles and ranks third in all-time playoff appearances. Hall of Fame players such as Stan Musial, Bob Gibson, and Rogers Hornsby laid the foundation for this winning culture. The most recent title, won in 2011, remains one of the most dramatic in baseball history.

The Bet365 St. Louis Cardinals partnership is built on shared values, traditions, and a dedication to fans. For Bet365, this agreement provides significant brand exposure in the Missouri market and direct access to millions of dedicated baseball fans. For users, this means access to live odds integration during broadcasts and exclusive promotions tied to one of the greatest baseball franchises. Join Bet365 today and follow the Cardinals’ season while placing bets in real time.